How Scammers Clone Lawyer Websites- How to Protect Yourself

Law-firm website cloning has become one of the fastest-growing scams targeting consumers who urgently need legal help. Scammers copy an entire legitimate attorney or law firm website – often in just hours – change the phone number and email address, and then pay for Google Ads or local SEO. Ttheir fake site appears above the real one when you search “divorce lawyer near me” or “personal injury attorney [city].”

Victims think they’re hiring a respected firm, pay thousands in “retainers” via wire transfer, Bitcoin, or gift cards, and then disappear when the money is gone. The real lawyers never hear from them.

Here’s exactly how the scam works and, more importantly, how you can avoid becoming the next victim.

 

How the Cloning Happens

 

  1. Scammers find a successful law firm with a nice website.
  2. They use automated tools  to download every page, image, photo of the attorneys, testimonials, and blog posts.
  3. They upload the identical copy to a new domain that looks legitimate, e.g.:
    • Real site: jacksonlawllp.com
    • Fake site: jacksonlawpllc.com, jackson-law-llp.com, jacksonlawfirm-pc.com
  4. They change only the contact details (phone, email, sometimes an address that goes to a virtual mailbox or UPS store).
  5. They buy Google Ads targeting the exact same keywords the real firm ranks for, often bidding aggressively so the fake ad appears in the top 1–3 positions (marked “Ad” but many people miss that).
  6. They may even clone the firm’s Google Business Profile with slightly different details and pay for fake 5-star reviews in days.

Real-World Examples

  • A Texas personal-injury firm lost six figures when victims wired retainers to cloned sites appearing above theirs in Google Ads.
  • A New York family-law practice discovered 11 cloned versions of their site in one month.
  • The Florida Bar issued emergency warnings after multiple cloned sites stole over $400,000 in “immigration retainers.”
  • High-profile cases have hit firms listed in Best Lawyers in America and Super Lawyers – scammers specifically target firms that look prestigious.

Red Flags That You’re on a Cloned Site

 
Red FlagWhat to Check
Domain name is slightly offReal: smithjoneslaw.com → Fake: smith-joneslaw.com or smithjonesplc.com
Phone number is a VoIP or 800Legitimate firms usually have local numbers; Google the number separately
Only accepts Zelle, CashApp, crypto, gift cardsReal lawyers take credit cards, checks, or trust-account wires
Urgency pressure (“pay today or we can’t file”)Ethical lawyers never pressure immediate untraceable payment
Email addresses are @gmail, @proton, @outlookLegitimate firms use their own domain (name@smithjoneslaw.com)
Google reviews appeared overnight50 five-star reviews posted in the last 3 days is impossible legitimately
Address is a Regus office or UPS storeCall the suite number; virtual offices are common but verify
 

How to Protect Yourself in Under 2 Minutes

Follow this checklist every single time you find a lawyer online:

  1. Copy one unique sentence from the website (e.g., a bio paragraph) and Google it in quotes. → If it only appears on one site, you’re likely on the real one. Multiple sites = clone alert.
  2. Check the domain registration date at whois.icann.org or who.is → A site registered 3 weeks ago that claims “serving clients since 1994” is fake.
  3. Look up the attorney by name + state on the official state bar website (every state has one). → Confirm the real firm name, address, and bar number match exactly.
  4. Call the phone number listed on the official state bar website, not the one on Google or the ad.
  5. Never pay a retainer by Zelle, Venmo, Bitcoin, or gift cards. Ever. → Real lawyers use IOLTA trust accounts or credit-card processors.
  6. If you reached them through a Google Ad, close the tab and type the firm’s real domain directly (found via state bar lookup).
  7. Bonus: Use your phone’s browser in “private/incognito” mode – scammers often target desperate searchers with higher ad bids.

What to Do If You Think You’ve Been Scammed

  • Immediately contact your bank or credit-card company (you have 60 days for many fraud claims).
  • File reports with:
    • FTC at reportfraud.ftc.gov
    • Your state bar’s unauthorized-practice-of-law division
    • IC3.gov (FBI Internet Crime Complaint Center)
    • The real law firm (they want to shut the clone down too)

Final Word

Scammers aren’t hacking law firms; they’re copying them in broad daylight because it’s cheap, fast, and effective.

The good news? It takes you  90 seconds to verify you’re dealing with the real lawyer.

Never skip those 90 seconds when real money – and sometimes your entire case – is on the line.

Stay safe, search smart, and always verify before you wire.

Awareness is your strongest defense.   

Contact us if you’d like more information on how cyber intelligence can help you locate scammers. 

Please share this guide with friends and colleagues.

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Terry Lawrence

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