New Legal Identity Scam: What Law Firms Cloning Looks Like

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While we’re all familiar with phishing emails and fake lottery wins, a new threat is emerging: the cloning of legitimate law firms. This isn’t just about an  individual impersonating a lawyer; it’s about criminal enterprises creating meticulously crafted digital copies of established legal practices to defraud unsuspecting clients.

Beyond Impersonation: The Art of Duplication

Legal scams often involved individuals claiming to be lawyers, perhaps with a crudely made website or fake credentials. The “cloning” scam is far more advanced. It involves a systematic effort to replicate the online presence of a genuine law firm, making it incredibly difficult for the average person to discern the fake from the real.

Here’s what law firm cloning typically looks like:

  • Website Replication: Scammers meticulously copy the design, layout, and even much of the content from a legitimate law firm’s website. They might change contact details, add a few fabricated attorney profiles, or subtly alter practice area descriptions to fit their scam. The goal is to create a site that, at first glance, is indistinguishable from the real thing.

  • Email Domain Spoofing & Lookalikes: While direct domain spoofing can be technically challenging, scammers employ variations. They might register a domain name that is incredibly similar to the legitimate firm’s (e.g., “https://www.google.com/search?q=LawFirmNameLegal.com” instead of “LawFirmName.com”) or use free email services that seem plausible. They then send emails that mimic the firm’s usual correspondence, often targeting individuals who are already in legal proceedings.

  • Social Media Mimicry: Professional law firms maintain active presences on platforms like LinkedIn and Twitter. Cloners will create fake profiles and pages, using the firm’s branding, photos, and even posting similar content. These fake profiles can then be used to connect with potential victims and direct them to the cloned website or email addresses.

  • Targeting Specific Cases and Clients: These scams are often not random. Criminals may research public legal filings or news articles to identify individuals or businesses currently involved in legal matters. This allows them to approach potential victims with highly targeted and seemingly relevant offers of legal assistance, preying on their vulnerability or urgency.


How the Scam Unfolds

Once a victim engages with a cloned law firm, the scam typically proceeds in several stages:

  • Initial Contact and “Engagement”: The scammers will present themselves as legitimate lawyers, offering services for a specific legal issue. They might offer unusually low fees or promise quick resolutions to entice the victim.

  • “Upfront Fees” and “Disbursements”: This is where the financial aspect comes in. Victims are asked to pay various “upfront fees,” “retainer fees,” “court costs,” or “disbursement fees” for services that will never be rendered. These payments are often requested via wire transfers or cryptocurrency, which are difficult to trace.

  • Pressure and Urgency: Scammers will often create a sense of urgency, claiming deadlines are approaching or that a favorable outcome hinges on immediate payment. This pressure tactic is designed to prevent victims from doing their due diligence.

  • Vanishing Act: Once the payments are made, the “law firm” and its representatives will typically vanish, leaving the victim out of pocket and without any legal assistance.


Protecting Yourself: Red Flags and Best Practices

Identifying a cloned law firm can be challenging, but vigilance and a few key practices can help protect you:

  • Verify Contact Information Independently: If you receive an unsolicited email or call from a law firm, do not rely on the contact details provided in that communication. Independently find the firm’s official website and phone number (e.g., through a reputable legal directory or bar association website) and cross-reference.

  • Scrutinize Email Addresses: Pay close attention to the sender’s email address. Look for subtle misspellings or unusual domain names (e.g., “.org” instead of “.com,” or extra words added).

  • Be Wary of Unsolicited Offers: Legitimate law firms rarely solicit clients with unsolicited offers of legal assistance, especially for specific cases you haven’t initiated.

  • Research the Lawyers: Verify the credentials of any lawyer you intend to hire through your local bar association or regulatory body. Check if they are licensed and in good standing.

  • Question Payment Methods: Be extremely cautious if a law firm requests payment via wire transfer, gift cards, or cryptocurrency, especially for large sums. Reputable firms typically accept checks, credit cards, or direct bank transfers to official trust accounts.

  • Trust Your Gut: If something feels off, it probably is. Unusually low fees, guaranteed outcomes, or excessive pressure to pay quickly are all major red flags.

  • Check for Security Certificates: When on a law firm’s website, look for “https://” in the URL and a padlock icon, indicating a secure connection. While not foolproof, its absence is a major warning sign.

The cloning of law firms represents a significant evolution in online fraud, exploiting trust and the complexity of the legal system. By understanding the tactics involved and adopting rigorous verification practices, individuals and businesses can better protect themselves from becoming the next victim of this sophisticated legal identity scam.


Awareness is your strongest defense.   

Contact us if you’d like more information on how cyber intelligence can help you locate scammers. 

Please share this guide with friends and colleagues.

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Terry Lawrence

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