NovaPro Trade Impersonation of Plus500AU Pty. Ltd. (novaprotrades.com) 

What Is This Scam?

NovaPro Trade is an unregistered and fraudulent trading website operating under the domain novaprotrades.com. This scam operates by impersonating Plus500AU Pty. Ltd., a legitimate and regulated financial trading platform. The fraudulent operation targets unsuspecting consumers who believe they are opening accounts or conducting trades with an authorised financial services provider. By using the trusted brand identity of Plus500AU, the scammers aim to deceive users into depositing funds, providing personal information, or executing unauthorised transactions.

This type of fraud, known as a cloned firm scam, is particularly dangerous because it leverages the reputation and regulatory standing of an established company to build false credibility. Victims may be attracted by professional-looking websites and marketing materials that closely mimic the legitimate operation, making it difficult for untrained consumers to distinguish between the genuine service and the fraudulent impersonation.

Who Are They Impersonating?

The legitimate company being impersonated is Plus500AU Pty. Ltd., a registered and regulated financial trading platform. Plus500AU operates under the following credentials:

• Australian Company Number (ACN): 153 705 292
• Regulatory Authority: ASIC (Australian Securities and Investments Commission)
• Official Website: plus500.com.au

Plus500AU is properly authorised to conduct financial services in Australia under ASIC's supervision. The legitimate company maintains full regulatory compliance and transparency. Any website or communication claiming to represent Plus500AU but using a different domain name or contact details is a fraudulent impersonation and should be treated with extreme caution.

Evidence & Regulatory Action

This scam has been documented on the Cloned Firm Registry, which specialises in tracking fraudulent impersonations of legitimate financial services companies. According to reporting from this registry, NovaPro Trade impersonation of Plus500AU Pty. Ltd. has been specifically flagged as an unregistered trading website.

Additional alerts have been issued by Moneysmart of Australia, a consumer finance comparison service, warning the public about this unregistered website. Consumers are strongly advised to verify any claims about a financial services company directly with ASIC's official website before engaging in any financial transactions.

Red Flags

• Website domain does not match the official plus500.com.au domain
• Company is not registered with ASIC under the credentials provided
• Unsolicited contact via email or phone offering trading opportunities
• Requests to deposit funds into unfamiliar bank accounts or cryptocurrency wallets
• Pressure to act quickly or limited-time offers to rush decision-making
• Poor quality website design, spelling errors, or inconsistent branding compared to the legitimate site
• Inability to verify contact details or physical office location
• No clear or accessible regulatory information or compliance documentation

What To Do If You Have Been Contacted

If you have been contacted by NovaPro Trade or novaprotrades.com, take the following steps immediately:

• Do not provide any personal information, financial details, or identification documents
• Do not transfer any funds or make any payments
• Verify the legitimacy of any trading platform directly through ASIC's website before proceeding
• Report the fraudulent website and any communications to ASIC and your local law enforcement agency
• Contact your bank or financial institution if you have already transferred funds
• Monitor your financial accounts closely for any unauthorised activity
• Document all communications with the scammers, including emails, phone numbers, and chat transcripts