Seven 11 Loans (Clone of FCA authorised firm)

What Is This Scam?

Seven 11 Loans is an unauthorised lending operation that has been actively targeting people in the United Kingdom. This scam operates by impersonating a legitimate, FCA-authorised financial services firm in order to gain the trust of potential borrowers. The fraudsters behind this scheme use cloned branding and misleading contact information to convince victims they are dealing with a regulated lender, when in fact they are interacting with criminals operating entirely outside the regulatory framework.

The scam targets individuals seeking quick loans or financial assistance, exploiting their need for credit and their expectation that they are dealing with a properly regulated financial services provider. Victims who engage with this fraudulent operation risk providing personal, financial, and identification information to criminals, potentially leading to identity theft, unauthorised fund transfers, or further fraud.

Who Are They Impersonating?

Seven 11 Loans is cloning FIZZYY LTD, a legitimate financial services firm that is properly authorised and regulated by the Financial Conduct Authority (FCA). FIZZYY LTD's official details are as follows:

• Firm Name: FIZZYY LTD
• FCA Firm Reference Number: 911806
• Registered Address: Capital Office, 124-128 City Road, London, Islington, EC1V 2NX, United Kingdom
• Official Telephone: +4407841979153
• Official Email: [email protected]
• Official Website: www.fizzyy.co.uk

If you wish to verify any company's FCA authorisation status, you can check the official register at www.fca.org.uk.

Evidence & Regulatory Action

The Financial Conduct Authority has formally warned the public about this clone scam. According to an FCA alert dated 13 February 2025, Seven 11 Loans is not authorised or registered by the FCA but has been actively targeting people in the UK. The official FCA warning can be found at FCA Warning: Seven 11 Loans (Clone of FCA authorised firm).

This regulatory alert confirms that the operators of Seven 11 Loans are operating illegally and without any authorisation to provide financial services in the United Kingdom.

Red Flags

• Website domain: https://seven11loans.co.uk (closely resembles legitimate branding but is not the official firm)
• Email address: [email protected] (uses a free Gmail account instead of a professional company domain)
• Firm is not listed on the FCA register and has no valid FCA reference number
• Recent domain registration (only 1.1 years old), typical of fraudulent operations)
• No physical office or verifiable business presence
• Unsolicited contact or aggressive marketing tactics

Domain Information

The fraudulent domain seven11loans.co.uk was registered on 15 January 2024 and is currently 1.1 years old. The domain is registered through Namecheap, Inc., a domain registrar commonly used by both legitimate and fraudulent operators. The recent registration date is a common characteristic of clone scam websites.

What To Do If You Have Been Contacted

• Do not provide any personal, financial, or identification information to this organisation
• Do not click links or download attachments from their emails
• Do not make any payments or transfer funds
• Report the scam to the FCA by visiting www.fca.org.uk and using their reporting tools
• Report the fraudulent website and email to Action Fraud (www.actionfraud.police.uk) or call 0300 123 2040
• If you have already provided information, contact your bank and relevant credit agencies immediately
• Always verify a firm's FCA status independently before engaging with any financial services provider