Impersonation of L2 Financial Pty Ltd (ignite-fs.com)

What Is This Scam?

This is a cloned firm impersonation scam targeting consumers and investors in Australia. Scammers operating the fraudulent website ignite-fs.com are impersonating L2 Financial Pty Ltd, a legitimate Australian financial services provider. The scam uses professional-looking branding and claims of legitimate regulatory authority to deceive consumers into believing they are dealing with an authorised financial services company. This type of fraud typically aims to solicit investment funds, personal financial information, or banking credentials from unsuspecting victims.

The scammers use email communications from [email protected] to contact potential victims, often posing as financial advisors or investment professionals. This impersonation strategy exploits the trust associated with a regulated financial services firm to increase credibility and likelihood of victim compliance.

Who Are They Impersonating?

The fraudsters are impersonating L2 Financial Pty Ltd, a legitimate Australian financial services company. L2 Financial is properly regulated and holds the following credentials:

• Company Name: L2 FINANCIAL PTY LTD
• Australian Company Number (ACN): 678851020
• Australian Financial Services Licence (AFSL): 000700011
• Official Website: www.l2financial.com.au
• Regulatory Authority: The Australian Securities and Investments Commission (ASIC), monitored through moneysmart.gov.au

If you are contacted by someone claiming to represent L2 Financial, verify their legitimacy by visiting the official website www.l2financial.com.au or checking the AFSL licence number directly with the regulatory authority.

Evidence & Regulatory Action

This scam has been officially identified and listed on Australia's primary financial consumer protection registry. According to ASIC's Investor Alert List, the impersonation of L2 Financial Pty Ltd (ignite-fs.com) has been categorized as an Imposter scheme as of 11 November 2025.

The scam has also been documented on the Cloned Firm Registry, which specializes in tracking fraudulent websites that impersonate legitimate financial services companies. The fraudulent operation is associated with telephone number 61 2 8317 1430 and email address [email protected].

Regulatory authorities have confirmed that ignite-fs.com is not an authorised financial services provider and that any claims of legitimate regulation are false. Consumers should treat any contact from this website or associated email address as a potential fraud attempt.

Red Flags

• Contact from ignite-fs.com or email address [email protected] claiming to be L2 Financial
• Pressure to transfer funds quickly or provide banking information
• Requests for upfront fees or deposits before accessing supposed investment opportunities
• Website URL does not match the official L2 Financial domain (www.l2financial.com.au)
• Unsolicited investment advice or guaranteed returns offers
• Inability or refusal to provide verifiable AFSL licence numbers or regulatory information
• Poor website design, spelling errors, or unprofessional communication
• Claims of exclusive access to limited-time investment opportunities

What To Do If You Have Been Contacted

• Do not respond to emails or phone calls from ignite-fs.com or [email protected]
• Do not transfer any money or provide banking details to the fraudulent company
• Do not click links provided in their emails or messages
• Report the contact to ASIC via the Investor Alert List
• Report the scam to the Australian Cyber Security Centre (acsc.gov.au)
• Verify the legitimacy of L2 Financial by contacting them directly using contact details from their official website www.l2financial.com.au
• If money has already been transferred, contact your bank immediately and file a police report
• Monitor your bank accounts and credit reports for suspicious activity