Impersonation of Personal Financial Services Ltd (dbfinser.com)
Summary
Cloned Firm
| Legitimate Company | ASIC Australia |
|---|
Scam Snapshot
| Website URL | www.dbfinser.com |
|---|---|
| Known Email | [email protected], [email protected] |
| Known Address | 11 GRACE AVENUE, STE 108 GREAT NECK, NEW YORK, 11021 USA |
| Known Phone | 702-706-4466 |
Contents
Full Analysis
What Is This Scam?
This alert concerns a fraudulent financial services operation using the website dbfinser.com and the email addresses [email protected] and [email protected]. The operators behind this site are impersonating Personal Financial Services Ltd, presenting themselves as a legitimate financial institution in order to deceive consumers. This type of fraud is commonly known as a "clone firm" scam, where criminals copy or mimic the identity of a real or plausible-sounding company to gain the trust of potential victims. The ultimate goal is typically to steal money, harvest sensitive personal or financial data, or both.
Who Are They Impersonating?
The scam involves the impersonation of Personal Financial Services Ltd, a name designed to sound credible and professionally established. The Australian Securities and Investments Commission (ASIC), the primary financial regulatory authority in Australia, has identified this operation as fraudulent and has listed it on its official investor alert list via the MoneySmart platform. There is no evidence that the operators of dbfinser.com hold any legitimate Australian Financial Services (AFS) licence or are authorised to provide financial services in Australia or any other jurisdiction.
Domain Information
An examination of the domain registration data for dbfinser.com reveals several serious concerns for consumers. The domain was registered on 18 January 2026, making it less than three months old at the time of this alert. A domain this new is a significant red flag, as legitimate, established financial services firms operate on domains with verifiable histories spanning years, not weeks. The domain was registered through Namecheap Inc, a registrar frequently associated with low-cost, anonymised domain purchases. Most concerning is that the registrant country is listed as Iceland, which has no plausible connection to the Australian financial services entity being impersonated. This geographical mismatch between the domain registration and the claimed business identity is a hallmark characteristic of fraudulent clone firm operations.
Red Flags
- The domain dbfinser.com was registered only weeks before this alert, indicating a newly created fraudulent operation.
- The domain registrant country is Iceland, which is inconsistent with the impersonated Australian financial services identity.
- ASIC has formally listed this entity on its official investor alert list as a known fraudulent impersonation.
- The use of generic, no-reply style email addresses is typical of scam operations seeking to avoid accountability.
- No verifiable Australian Financial Services licence number is associated with this operation.
- The domain was registered via Namecheap Inc, a registrar commonly used for low-cost, quickly established fraudulent websites.
What To Do If You Have Been Contacted
If you have received any communication from dbfinser.com, [email protected], or [email protected], do not respond, provide personal information, or transfer any funds. If you have already shared financial or personal details, contact your bank or financial institution immediately to report the situation and take steps to protect your accounts. You should also report the contact to ASIC via the MoneySmart website and to your national consumer protection authority. Preserve all communications, including emails and any documents received, as these may assist investigators. Warn others in your network who may have been approached by the same operation.