Impersonation of Trive Financial Services Australia Pty Ltd (fairmarketltd.com)

What Is This Scam?

This is an impersonation scam in which fraudsters operate a fake website and email address designed to deceive consumers into believing they are dealing with a legitimate, regulated financial services company. The scammers use the identity of Trive Financial Services Australia Pty Ltd—a real, licensed Australian financial firm—to gain the trust of potential victims. This type of fraud is particularly dangerous because it exploits the reputation and regulatory standing of an established company, making it difficult for consumers to distinguish between the legitimate entity and the impostor. Victims may be persuaded to provide personal financial information, transfer funds, or enter into fraudulent investment schemes based on the false belief that they are dealing with a regulated financial advisor.

Who Are They Impersonating?

The scammers are impersonating Trive Financial Services Australia Pty Ltd, a legitimate Australian financial services company. The genuine company is regulated by the Australian Securities and Investments Commission (ASIC) and can be verified through the official MoneySmart registry.

• Legitimate Company: Trive Financial Services Australia Pty Ltd
• Official Website: trive.com.au
• ACN (Australian Company Number): 159166739
• AFSL (Australian Financial Services Licence): 000424122
• Regulator: Australian Securities and Investments Commission (ASIC)

Consumers should always verify any financial services provider by checking the official ASIC MoneySmart database before conducting any business.

Evidence & Regulatory Action

This scam has been formally identified and documented by regulatory authorities. ASIC's MoneySmart Investor Alert List warns consumers that this operation may be impersonating an existing, licensed company. The alert was registered on 12 January 2026.

The fraudulent activity has also been catalogued by international regulatory bodies, including the International Securities & Commodities Alerts Network (I-SCAN) operated by IOSCO, indicating this is a recognised threat across multiple jurisdictions. The domain has been flagged as fraudulent by security analysis services, with high-confidence indicators confirming its malicious nature.

Red Flags

• The scam website URL (fairmarketltd.com) does not match the legitimate company's official domain (trive.com.au)
• Contact email uses fair-market.email rather than an official Trive domain
• The domain was registered very recently (March 2025), a common tactic of fraudsters who expect short operational windows
• ASIC has explicitly warned that this entity is not licensed or authorised to provide financial services
• The registrant is based in the United States, not Australia, despite claiming to be an Australian financial services provider
• Any unsolicited contact offering financial services or investment opportunities from this entity

Domain Information

The fraudulent domain exhibits characteristics typical of scam operations:

• Domain: fairmarketltd.com
• Registration Date: 10 March 2025
• Domain Age: Approximately 1 year
• Registrar: Gname.com Pte. Ltd.
• Registrant Country: United States

What To Do If You Have Been Contacted

• Do not provide any personal or financial information to this entity
• Do not send money or transfer funds under any circumstances
• Verify independently: Contact Trive Financial Services Australia Pty Ltd directly using contact details from their official website (trive.com.au) to confirm whether they have contacted you
• Report the scam: Lodge a report with ASIC's MoneySmart and the ACCC (Australian Competition and Consumer Commission)
• Check your accounts: Monitor your bank and investment accounts for unauthorised activity
• Preserve evidence: Save all emails, screenshots, and communications for authorities