Super Finance Loans Limited/ super-finance.co.uk/ (Clone of FCA authorised firm)

What Is This Scam?

Super Finance Loans Limited operating under the domain super-finance.co.uk is a fraudulent entity impersonating a legitimate, FCA-authorised financial services firm. This scam targets consumers seeking personal loans and financial products by mimicking the branding, contact methods, and operational appearance of a real, regulated lender. The fraudsters use deceptive marketing to build false credibility and trick victims into providing personal information, financial details, and deposits under the pretence of loan approvals. Once contact is established, victims may be pressured into upfront payments for non-existent loans, application fees, or insurance products that never materialise.

Who Are They Impersonating?

The legitimate firm being cloned is SuperFi Finance Ltd, a properly authorised Financial Conduct Authority (FCA) regulated entity. SuperFi Finance Ltd holds FCA Firm Reference Number 903047 and operates from a verified address at 124 City Road, London, EC1V 2NX, United Kingdom. The genuine company can be contacted at +4407340773039 or via email at [email protected]. Their official website is www.joinsuperfi.com. All consumers should verify any financial services firm directly through the FCA's official register at www.fca.org.uk before engaging in any transactions.

Evidence & Regulatory Action

This clone operation has been formally identified and publicly warned about by multiple regulatory authorities. The Financial Conduct Authority issued a specific warning on 23 December 2024, documenting Super Finance Loans Limited operating from 20A Queen Street, Oxford, OX1 1EP, United Kingdom as an unregistered and unlicensed entity. The FCA's official alert is available at FCA Warning: Super Finance Loans Limited Clone.

This scam has also been registered on the International Securities & Commodities Alerts Network (I-SCAN) managed by the International Organization of Securities Commissions (IOSCO), confirming its status as an unregistered and unlicensed entity offering unauthorised financial products or services. The fraudulent operation has been cross-listed on multiple consumer protection registries and regulatory databases across European financial authorities, demonstrating the severity and breadth of this threat.

Red Flags

• Website domain is super-finance.co.uk rather than the legitimate www.joinsuperfi.com
• Email address [email protected] differs from the authorised contact [email protected]
• Physical address listed as 20A Queen Street, Oxford, not the registered address of SuperFi Finance Ltd
• Entity is not listed on the FCA register despite claims of authorisation
• Pressure to pay upfront fees or deposits before loan approval
• Requests for sensitive personal information via unsecured channels
• Unsolicited contact offering guaranteed or pre-approved loans
• Generic or poorly formatted communications lacking professional standards

What To Do If You Have Been Contacted

• Do not provide any personal, financial, or identification information to this entity
• Do not make any payments or transfers to accounts provided by super-finance.co.uk
• Verify any financial firm directly by checking the FCA register at www.fca.org.uk using their Firm Reference Number
• Report the scam to Action Fraud or your local law enforcement agency with all communications and contact details
• Report the fraudulent website and email address to the FCA directly
• Contact your bank immediately if you have already transferred funds
• Monitor your credit file for signs of identity theft or fraudulent accounts opened in your name