Impersonation of Liquidity Finance Pty Limited

What Is This Scam?

This scam involves a fraudulent entity operating through the website liquidityfinance.net and the email address [email protected], posing as a legitimate Australian financial services company. The Australian Securities and Investments Commission (ASIC) has added this impersonation to its official investor alert list, confirming that this operation is not affiliated with the real Liquidity Finance Pty Limited in any way. Cloned firm scams like this one are designed to exploit the credibility of established, regulated businesses to trick consumers into handing over money or personal financial information.

Who Are They Impersonating?

The scammers are impersonating Liquidity Finance Pty Limited, a legitimate company that falls under the regulatory oversight of ASIC in Australia. By copying the name, branding, and identity of a real, regulated firm, fraudsters create a convincing illusion of legitimacy. Victims may believe they are dealing with a trustworthy, licensed financial services provider when in reality they are communicating with criminals. Always verify the credentials of any financial firm directly through the ASIC Connect register before engaging with them.

Domain Information

The domain liquidityfinance.net was registered on 6 July 2024 through the registrar Namecheap Inc, making it approximately 1.7 years old at the time of this alert. A domain of this age is a significant red flag, as legitimate, established financial companies typically have a much longer online history. Of particular concern is the registrant country listed as Iceland, which conflicts with the company's claimed Australian identity and regulatory context. There is no credible reason for a genuine Australian financial services firm to have its domain registered through an Icelandic entity. This mismatch between the claimed jurisdiction and the domain registration details is a common indicator of a cloned firm scam.

Red Flags

• ASIC has officially listed this entity on its investor alert list as an impersonation scam.
• The domain liquidityfinance.net is less than two years old, inconsistent with an established financial firm.
• The domain is registered in Iceland, which conflicts with the company's claimed Australian identity.
• The email domain [email protected] is not associated with the legitimate Liquidity Finance Pty Limited.
• The use of a generic registrar with foreign registration details is a common tactic used by fraudulent cloned firms.
• Unsolicited contact from this entity regarding investment opportunities should be treated as a serious warning sign.

What To Do If You Have Been Contacted

If you have been contacted by anyone using the website liquidityfinance.net or the email address [email protected], do not provide any personal information, transfer any funds, or engage further with the communication. Report the contact to ASIC through the MoneySmart website and, if you have already sent money or shared sensitive financial details, contact your bank or financial institution immediately. You should also report the incident to your national consumer protection authority and local police. Keep all records of communications you have received, as these may be needed for any investigation.